![]() The days of gimmicky apps (remember iFart or the Zippo lighter?) are history. Explosions are messy, chaotic, and cause a lot of damage. So the app “explosion” may be over, but that’s okay. That might suggest that while consumers are more discriminating about the apps they download, their reliance on their mobile devices – and apps, specifically – has amped up. ![]() In essence, that means TSWA (time spent with apps) has more than doubled in just five years. ![]() Watch the webinar to see how public radio listeners are using new technologies. See the Results of Public Radio Techsurvey 2022 Public Radio Techsurvey identifies key digital trends, including the rise of podcasting, smartphones, and connected cars. This same chart shows that time spent using those apps continues to steadily increase, from a monthly average of around 18 hours back in 2011 to nearly 41 hours today. You can see that clearly on the Statista slide below:īut there’s another side to this story – and that relates to how engaged mobile users are with the apps they download and use. Beyond the provocative headline, the point of the article is that growth in the mobile application space has leveled off – the average number of apps used by a typical smartphone owner has been around 27 for the past four years. We recently came across an article from Business Insider with the ominous headline, “The App Explosion Is Over.” Since jācapps has a lot invested in the space, it got our attention. And BTW, how many apps do you have on your smartphone? – FJ To get the maximum impact of Bob’s post, you might want to have your smartphone handy, and put your own app to the test. Bob creates a 10-step checklist that will hopefully help you evaluate and assess your mobile activity. In today’s JacoBLOG, jācapps COO, Bob Kernen, weighs in about changes in the mobile app ecosphere and what they mean to the radio industry. The space is changing – and fast – and that puts pressure on brands, content creators, and yes, app developers to do their best work.
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